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A Conversation with The European Fine Arts Foundation Chairman Hidde van Seggelen

How TEFAF, a leading Art Fair moved quickly to virtual delivery with a unique approach to engage its audience

Evan Beard, National Head of Art Services at Bank of America, recently sat down with Hidde Van Seggelen, Chairman of the Executive Committee of The European Fine Arts Foundation ahead of this year’s fall event.  In this webcast, they discuss how TEFAF had to quickly change its business model to adapt to today’s new digital environment and construct a new, unique approach to its fair experience.